The Fractional CPO Weekly

I'm Dana Hetté, and I help VC-backed startups get unstuck. Every week, I share the tactical frameworks and no-BS insights that actually move the needle for product teams.

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What you'll get:

Real frameworks I use with my fractional CPO clients
Tactical advice for shipping faster without the fluff
Leadership lessons from 20+ years in high-growth startups
Behind-the-scenes insights from B2C marketplaces & SaaS
Product strategy that actually works in the real world

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Trusted by founders, CEOs, and CTOs at

Early-stage
VC-backed startups
Series A-C
Growth companies
B2C
Marketplaces
SaaS
Platforms