I help you define a clear, market-tested product plan before your team hardens around the wrong bet.
Recent product work helping teams untangle complexity and avoid costly missteps.
Notes from CEOs and CTOs who trusted me with high-stakes product decisions.
“In a fast-paced and often ambiguous environment, Dana's leadership was instrumental… Dana's guidance to product and engineering leads on key feature design has not only sharpened our focus but also enhanced our team's ability to deliver with precision… put simply, we could not have done this project without her.”
"What really stands out about Dana is how she keeps everyone focused and motivated, even on complex projects. I'd jump at the chance to take another product to market with her again."
"Dana immediately hit the ground running on our holiday campaign, distilling the data and having the landing page experience defined and deployed within her first month."
"I found in Dana an exceptionally strategic and analytical mind, who deeply understood and managed every dimension of our project. As the cornerstone of our team, she skillfully orchestrated a highly efficient, unified development powerhouse."
"Dana effectively created and managed our prioritized product roadmap, and even introduced the fundamentals of experimentation to the company. With minimal direction, she helped launch many products that met and exceeded many of our team’s OKRs."
Three retainer-based ways I help teams make the right product bets — and execute them well.
Bring a new product or major initiative to market by locking the right product thesis before execution hardens around the wrong assumptions.
Break out of reactive optimization and refocus the product on changes that actually compound into revenue.
Stabilize leadership, decision-making, and operating rhythm when execution has slowed, fragmented, or turned political.
