There are two leadership modes when you bring in a fractional operator: task-direction and goal-direction. Most leaders default to the first one. The engagement starts working when they switch to the second.
The JD describes the problem you can see. The job that actually needs doing is usually one layer underneath it. A pattern I keep running into — across tech, startups, and commercial forestry.
The old sequence — understand deeply, then design, then build — existed because building was expensive. That constraint is gone. The question is whether your process knows it yet.
